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India’s new leadership is driving massive change through most systems in the country, which will spur on economic growth and open up new opportunities.

With a current population of around 1.2 billion people, India is projected to be more populous than China by 2025.With more than half its population already below the age of 25, India will also be the youngest country by that time.

The Indian market offers unparalleled opportunities due to this demographic profile and rising levels of disposable income.A recent study by the McKinsey Global Institute projects India to become the fifth largest consumer economy by 2025, up from twelfth now.

To benefit from this anticipated growth sellers must understand certain complexities:

• Value for Money is paramount for the Indian consumer – price and clarity of approach are critical.
• Logistics is problematic due to poor domestic infrastructure and patchwork of state excise laws.
• India is a federation and individual states have varying regulations for product labelling, labour, taxation, and other aspects of business, which can result in increased compliance issues.
• Local cultural experience is essential in managing the account receivable function and receiving timely payments and building customer loyalty.
• Facilitation fees remain an unavoidable reality of doing business in India, for now. It is essential that experienced local people handle these fees, since they are negotiable.

Our Guidance

At Indelligence you are dealing with business people that will help you navigate the complexities of a rapidly changing and growing market. Our consultants have hands-on experience in addressing the day-to-day issues faced by businesses operating in the Indian market and can suggest alternate pathways to resolutions suited to the Indian context.

Our consultants will guide you in accessing the Indian market by:

• Identifying the most appropriate market for you to launch in or expand into – providing market facts and research
• Defining and pricing your offering strategically for your target market – considering segmentation, marketing approaches, price sensitivity
• Exploring distribution chains appropriate to your needs and aspirations
• Running pilot projects to test the market before final commitments and investments are made.

Once you have a clearer understanding in the market and overall objective, we will assist you in determining an appropriate style of presence in India; namely, whether to establish an agency, a representative office or locate a licensee;and help you through the establishment process. We can also suggest an evolving path for your business through different forms of operation as itbusiness grows and support you along the way with services including recruitment of professional personnel and arranging outsourced services.

Contact Us for more information

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